Using ColorRite’s database to create Amazon listings presented a challenge.
ColorRite has a wide-breadth of paint colors. When selling into the automotive market, it was critical that its Amazon listings reflect which paint colors suited which vehicles—by year, make, and model. Combining ColorRite’s plethora of options with potential vehicles meant hundreds of thousands of listings.
While ColorRite’s specifications weren’t easy to meet, Amazon knew an organization that was up to the task - enter, FeedStation.
Amazon referred ColorRite to FeedStation because of FeedStation’s unique ability to handle complex listings and mass scale.
“FeedStation is fully capable of handling complex orders,” explains Michael Linnane, CEO of FeedStation. “Our platform makes the process easy on our clients, leveraging technology that was built for speed and flexibility. We use the data formats our clients already rely on, reducing headaches for busy organizations.”
FeedStation created listings with fitment information that mapped each ColorRite shade to the appropriate vehicles. In addition, FeedStation ensured ColorRite’s listings included custom images displaying a color swatch matching the shade viable by customers.
Accurate listings weren’t the only way FeedStation positioned ColorRite for revenue success. With FeedStation’s expertise in ACES datasets, ColorRite was also able to capitalize on Amazon’s Part Finder. Located at the top of an Amazon page, this feature indicates whether a product will fit a customer’s vehicle. For listings with a positive match, data indicates an increase in sales by 32%.